When you approach a new project, what are the three first things to do?
Projects of this kind take shape and grow through intensive communication between me and my client. Firstly, I need to understand the focus of the project, so of course it's really helpful to speak in depth with the client: What type of product or service is it, which of our services should be quoted or produced, where is the company based and how is it managed or are there any key historical moments that should be incorporated into this experience?
The next stage of the process is similar to producing a film, ideas are brainstormed and a storyboard is created – small test shots quickly show whether this is achievable in practice or whether the idea for a 360° scene needs to be visually revised. The next step is then to produce the content for the experience. While we're shooting, you can only see the result in sections, so it takes a bit of imagination to envisage the finished work. This requires my client to put their trust in me, because it normally takes a good few hours or even days before they can see the end result.