In the DGNB specialists’ discussions, the experts always underline how it is important to focus the product design at the people, their health and their well-being - both for their working and living environment. "The main purpose of the educational work is to raise the users’ awareness for the environmental topic. The users should ask for concrete, healthy, alternative solutions. Otherwise, the industry will do nothing!” - complains Mr Peter Bachmann, Managing Director of the Sentinel House Institute. Mr Lars Engelke, OBJECT CARPET’s Managing Director also tells in a small anecdote how, as an apprentice, he tried to make a better carpet which would be both ecologically sustainable and, above all, healthy. But, again and again, mostly for economic reasons, the industry branch met his ideas with indifference: “New carpets should stink”. Only when he started to work for OBJECT CARPET, an owner-managed family, did his visions and beliefs in environmentally friendly, carbon-neutral, and health-safe alternatives become a reality - since this company was interested not only in fulfilling the branch standards but also in optimising them in the sense of the environment, customers and employees.