What happens there? Can you give a few examples?
Tilla Goldberg: "There are very factual causes and developments. On a strategic and cultural level. It gets really exciting! For example, companies are increasingly concerned with transforming to agile work. When you break it down to the design of new work environments, it is about creating atmospheres that support well-being or making zones that invite teams to inspiring meetings. A carpet literally lays the foundation for a room - atmospherically as well as in terms of very direct use, such as by connecting rooms or doing away with borders. Or when it comes to hotels, we talk more about temporary residence than merely the possibility of staying overnight. As a striking example from our discussions and experiences: An area intended for a dialogue between employees is often better decided by a well-chosen carpet than the boss.
Lars Engelke: Exactly. When we talk to customers, we also notice very clearly how the requirements or the approach to floor selection have changed. A few years ago, these were more direct questions related to colour or quality, today it is much more complex - or, if you will, more conceptual. Translated to what Mrs. Goldberg said, it is therefore more about what, for example, defines the corporate culture, how a carpet can support zoning for work teams. This world of debate poses an exciting challenge for us. Or, put another way: Being a contemporary conversation partner for a rethinking of work culture, shopping or guest experience is a central driving force for our collaboration.