Do the trends differ according to the cultural context or should the developments be seen on a global level?
We see globalisation as a megatrend: it has become very apparent that colour preferences have merged a great deal on an international level. Trend panels in Colombia, for example, show trends similar to those we are also seeing here, and this although we are on a completely different continent. Of course there are always certain cultural differences. Those are visual habits and taste patterns that have regional variations to some degree. In the north, puristic and functional colours tend to dominate because we learned that we feel comfortable in these colours. In the south, however, it can be a little warmer and bolder. In some styles, such as the trend towards maximalism, you can see that cultures can also mix in very appealing ways. The Japandi trend is another example where this works well.
Can you predict colour trends to a certain degree and if so, what do you forecast for the next few years? In your work on COLOR OPINIONS, were there also things that surprised you?
We have watched the market for about 15 years, in turn gaining crucial empirical values. With continuous observation and regular trend panels, you’re able to make a good assessment of the market. This means that the trends of the next 3 to 5 years can be predicted quite reliably, including when a certain trend has reached its peak. You can see exactly when something new appears, gains volume and then gradually disappears again. Pink was a trend colour that slowly picked up speed ten years ago and then developed great popularity and acceptance with a peak 3-5 years ago. Now the colour has become engrained in our visual habits and almost evolved into a timeless colour that accompanies various designs with subtle nuances. We can also develop longer-term scenarios for the next 5-20 years in the area of futurology. We also like to say: Only those who know the past can properly assess the present and anticipate the future.