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The German Brand Award 2022 honors the digital showroom of OBJECT CARPET in the category “Excellence in Brand Strategy and Creation”

The virtual 360° showroom brings the world of OBJECT CARPET’s company and products directly to the customer’s screen. The CREATIVE SPACE is a place for architects, interior decorators, planners and dealers to experiment freely: ideas and inspiration with expert advice for floor design are on the menu here around the clock in highest 3D quality. The premium carpet manufacturer is adapting its customer dialog to the digital age and its possibilities. This means that the tool offers several interactive ways to experience the collections, contents and topics: videos, digital sample books, brochures and the configurator provide a comprehensive insight into the creative cosmos and sustainability vision of OBJECT CARPET. Virtual visitors can enjoy a 360° experience as they take a look behind the scenes and contact experts for video conferences. In addition, there are exciting surprises which turn the tour into an “infotainment” experience. All you need to explore the showroom is digital access via PC, tablet or smartphone.

Now the digital 360° showroom has received the German Brand Award 2022 in the category of “Excellence in Brand Strategy and Creation.” This award pays tribute to the best campaigns, concepts and strategies in individual disciplines. The German Brand Award distinguishes unique brands and brand creators, which provides a boost to the entire industry. The award is initiated by the German Design Council – this independent and internationally operating institution promotes corporate design and brand expertise. Decisive factors in the judging process include the design quality of the brand appearance, homogeneity of the brand experience, differentiation from the competition and target group relevance. As a winner of the German Brand Award 2022, OBJECT CARPET can look forward to increasing international relevance.

Stefan Pletscher from Esspe Studios (Organizer of the 360° showroom) with Marketing Manager Katrin Sihler from OBJECT CARPET
Marketing Manager Katrin Sihler from OBJECT CARPET with the award

Yvonne Schumacher
Press Director

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You can find the entire press release on our GesK Press Lounge with additional image material in High-Res.