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OBJECT CARPET at the imm cologne 2020: Successful premiere for the new design concept FORUM


This face will stay in your memory: SHARI, the extravagant new design by the designer duo Kathrin and Mark Patel, was omnipresent at this year’s imm cologne. The expressive face drawn in bold colours adorned OBJECT CARPET’s carrier bags, which were seen everywhere you looked on the fairgrounds. SHARI was also the focus of attention at the traditional manufacturer’s stand in Hall 11.1 and attracted many looks. The OBJECT CARPET stand was in the form of a white cube, the perfect stage for the statement floor covering, which is available as sheet material, acoustic tile or fitted RUGX carpet. SHARI decorated the floor of the booth and faced the visitors from the walls – in four different colour compositions and four available materials: “structured loop”, “woven fabric”, “velour” and “gloss velour”. A round SHARI as a RUGX carpet showed OBJECT CARPET’s exemplary variety of forms.
Numerous visitors wanted to experience the premiere of FORUM live and flocked to OBJECT CARPET’s booth, where they could inspect and touch the high-quality carpet surfaces. They also eagerly leafed through digital and analogue catalogues, as SHARI is only one of 18 new designs Kathrin and Mark Patel created for FORUM FOR GREAT IDEAS, each of which is available in four colours and four materials. They have names like LEAH, LINUS, SOFIA, MILEY, LOUIS, BRAD or KIMI and all have their own personality. OBJECT CARPET offers more than 1,000 creative ideas for different styles to its customers.
The impressive design freedom of FORUM FOR GREAT IDEAS goes far beyond the 18 designs presented and their numerous variants. The designs by Kathrin and Mark Patel are intended as suggestions and should inspire customers to create their own creative designs. With FORUM by OBJECT CARPET, it is possible to realize a self-created design or to transform your personal ideas into a unique carpet with the support of flooring experts. Starting at 100 square metres, OBJECT CARPET is able to create individual custom-made designs in extremely precise print quality using advanced production techniques - for spacious private apartments and houses, hotel lobbies, restaurants, waiting areas or modern offices.


In addition to the stylistic variety and the virtually unlimited planning possibilities, the FORUM carpet creations are also impressive due to their environmentally-friendly and health-promoting properties as well as their durability and suitability for commercial use. All FORUM materials are equipped with WELLTEX® Akustik Plus. The WELLTEX® Akustik Plus carpet backing consists of recycled PET material and is free of bitumen, PVC, latex, odours and harmful emissions. It improves both the acoustics and the indoor climate. The innovative back construction from OBJECT CARPET is completely sustainable and suited for healthy living. WELLTEX® has already won several awards and received another distinction at the imm cologne: Netzwerk Boden named WELLTEX®Floor of the Year 2020”. The award ceremony took place on 14.01.2020 at the OBJECT CARPET stand in Cologne. With this repeated distinction for WELLTEX®, the big FORUM premiere and the successful trade fair appearance, OBJECT CARPET is starting the new furniture season with a bang.


Martin Böhringer
Marketing Director