Merging forces for innovation
As an independent enterprise, TOUCAN-T is very well established with its own brand presence, sales team, and individual collections, as well as its Krefeld-based manufacturing. Where currently, both enterprises largely still work separately on their products, projects, and processes, this will be done conjointly and hand in hand from March 2021 onwards. From now on, forces will be combined and rigorously synchronized. “Due to the enormous popularity, power and standing of the brand, we decided to continue with the stand-alone brand of OBJECT CARPET”, explains marketing director Martin Böhringer. In the first three months, the collections of both enterprises will be distributed together. By summer 2021, the best of both worlds will be incorporated into a joint collection which is marketed exclusively under the brand OBJECT CARPET.